Alberto Benigni, creative director.
In our love of clothing, we discovered a brand that had been lost deeply connected to us and we thought that others might feel the same.
The brand is Cappellificio Biellese, a brand started in Valle Cervo, a small valley in the north of Piemonte, all the way back in 1935. In that period hats production was very important in our small villages.
We have been working through the archives to find pictures, photos and patterns.
We make hats and caps made by special fabrics. We like tweeds, flannels, wool cloths. They are made with love, not just for profit.
Slowly, we will re-introduce old models and old clothes found in the archive but reinvented with a new twist.
In a world of never ending fashion cycles, these pieces make sense…forever classics!
Our challenge is to find the best Italian craftmen in the art of the hat, combining them with the best fabrics in the world.
To all this, we add the best fabrics in the world. We select them from far, starting from the wild Shetland Islands, collecting, on the road, the best Tweeds from UK, finally reaching our home, the Biella area, where the most famous woolen mills in the world are located.
the most beautiful hat is the one you do not realize to wear, but that everyone notices for the elegance and the quality of the finishings.
A beautiful view of Valle Cervo.
Luca Murta G. Cardoso CEO
Alessandro Boggio Merlo CFO
Filippo Fiamma Sales Marketing Manager
Alberto Benigni Creative Director